Travel Club
Evolution of Travel Club’s digital loyalty platform
We developed a fully native mobile application to transform the digital loyalty experience, introducing new features, gamification, and seamless integration with the client’s marketing ecosystem and CRM.
- Industry
- Capabilities
- Regions
- 🇪🇸 Spain
- Published
- July 2026
The Company
Founded in 1996, Travel Club is one of Spain’s largest and longest-running coalition loyalty programs. The platform connects more than 5 million registered members with a network of over 30 partner brands, 12,000 participating locations, and 200+ online retailers, enabling customers to earn and redeem points through their everyday purchases. (Travel Club) Managed by Air Miles España, Travel Club brings together companies across retail, energy, travel, financial services, and other industries to create a unified loyalty ecosystem. Members can redeem their points for travel, experiences, products, gift cards, and exclusive offers, while partner brands benefit from increased customer engagement, cross-brand participation, and data-driven marketing capabilities. With nearly three decades of experience, Travel Club has established itself as a benchmark for customer loyalty in Spain, continuously evolving its digital channels to deliver a seamless omnichannel experience and strengthen long-term relationships between brands and consumers.
The Challenge
Travel Club needed to quickly revamp its mobile application due to recurring issues and negative ratings in app stores. The existing web-based solution limited the product’s evolution and made it difficult to introduce new features.
To improve the user experience, the company needed to migrate to a native application that could provide greater stability, performance, and scalability, while enabling advanced capabilities such as access to product catalogs and partner stores within its marketing and loyalty programs.
The Solution
Baufest led an initial discovery and UX/UI design phase to redefine the experience of the coalition loyalty program. Based on this work, the team developed a fully native mobile application for iOS and Android, integrated with the client’s CRM, delivering a faster, more stable, and scalable user experience.
The solution included features such as access to discounts and promotions, loyalty points management, partner store geolocation, and a product catalog for reward redemption. As part of the digital engagement strategy, Baufest also implemented gamification experiences, including “Los Buscapuntos,” a location-based and augmented reality initiative designed to increase user engagement with the loyalty program.
Benefits
- Integration with MyTaxi, enabling users to book and pay for taxi rides while earning loyalty points.
- More than 1 million downloads on Android and 140,000 downloads on iOS.
- Recognized as the Best Travel App of 2018 by the MPIx® Ranking.
- A flexible and scalable platform capable of supporting new features, campaigns, and loyalty initiatives.
- Strengthened an omnichannel strategy that enabled continuous customer engagement across digital touchpoints.
- 6 million
- Households reached
- €10,000M
- Annual volume
- 15,000+
- Partner establishments
- 1,000,000+
- Android downloads
- 140,000+
- iOS downloads