Optimizing the e-commerce delivery system for home products

The growth of the e-commerce channel created the need to provide a more flexible and efficient shopping experience for home products. Delivery and pickup options were constrained by operational rules that did not fully leverage the company's logistics capabilities or address customers' specific needs.

The challenge was to design a system capable of evaluating multiple variables in real time to determine the best delivery or pickup option for each purchase while optimizing both the customer experience and logistics operations.

We designed and implemented a decision engine integrated with the e-commerce platform to orchestrate delivery and pickup options throughout the purchasing process. The solution centralizes data from inventory, distribution centers, and logistics systems, processing variables such as geolocation, stock availability, product attributes, operational capacity, and customer preferences in real time. Based on a set of business rules, the engine determines the most appropriate fulfillment option for each order and presents the available delivery and pickup alternatives directly within the shopping cart.